The SustainLane Green Ad Network Signs Top Brands in Q1 2010

Kraft, Purina, Tom's of Maine, VW, Silk Soy, American Standard, Amtrak, and AT&T Choose The SustainLane Green Ad Network

SAN FRANCISCO (April 12, 2010) - SustainLane Media-the nation's leading online green media company-announced today that their Green Advertising Network (www.SustainLaneGreenAdNetwork.com) has won online advertising campaigns for leading global brands in 2010. The Company's vertical network in green continues to expand in premium inventory, and registers 34 million unique monthly users, according to Quantcast, and includes nearly 300 web publishers across ten channels in the green/healthy lifestyles marketplace.

SustainLane created the Green Ad Network in 2006 in response to the increasing number of companies in the US that were releasing new products and services featuring eco-attributes, and were looking for appropriate media properties that aggregated their target audiences. SustainLane's Green Ad Network established themselves in this niche, and became a valuable network for these companies, as well as for companies running cause-related campaigns, and for those working on re-branding themselves in the $290B Green Lifestyles market category.

"We're very excited to welcome these great brands as new customers to SustainLane," said SustainLane CEO James Elsen. "We work hard to deliver an attractive audience segment across several lite-green channels, such as natural food & beverage, cause & awareness, organics, home & garden, and outdoors & environment. Our audience adheres to behavioral lifestyle choices that are in line with the target audience profiles for companies selling hybrid cars, natural foods, non-toxic cleaning and personal care products, healthy pet foods, and much more. We are just at the tip of the great movement in America to sustainability, and as we see more and more US consumers switch their purchasing to more eco-conscious choices, our market will continue to grow, and SustainLane with it."

SustainLane's growth spurt in Q1 seems attributable, in part, to the closing of Green Ad Network competitor Lime. Lime was a high-profile start-up founded by AOL's Steve Case, and later acquired by Gaiam. Early this year Gaiam decided to shutter the unit, leaving the green marketplace open for SustainLane to consolidate share under its Green Ad Network unit. Industry watchers speculate that Lime's lack of authentic green content and knowledge led to its demise. In an increasingly savvy and transparent industry, content and expertise such as that exhibited in SustainLane's other media properties like The US City Rankings place SustainLane in a unique position of being both deeply knowledgeable about the rapidly growing green sector, and using that knowledge to establish the largest online distribution network for lite-green lifestyles. With the market projected to grow from its current $290B to over $500B by 2015, SustainLane is well-positioned to reap its share of marketing budgets shifting into the green sector.

About The SustainLane Green Ad Network

The SustainLane Green Ad Network is the largest online distribution network in the green space. This Network creates an audience of 34 million monthly unique users that view over 400MM monthly pageviews (Quantcast). Companies seek out SustainLane's audience to promote their eco-attribute products, launch their cause-related marketing campaigns, and re-brand themselves in the attractive $290B lite-green lifestyles marketplace. Ad Network customers include: Toyota, GM, Kraft, Procter & Gamble, Tom's of Maine, PG&E, REI, Campbell's, Bank of America, Visa, VW, and many more.

About SustainLane Media

SustainLane Media is the web's largest and fastest growing green media company, delivering a mix of compelling consumer, business and government properties that promote green living.

Content properties serve an audience that represents a $290 billion market segment, from soccer moms to Senators, from eco-geeks to grandmas, each taking extra steps to improve the quality of their lives, their children's lives, and the world around them.

SustainLane Media brings together the technology, content, and distribution critical to building a long-term relationship with our audience and customers.

SustainLane Media properties include the nation's largest premium green ad network; SustainLane.com, a leading consumer portal featuring green news, tips, and information; a local green business directory with over 40k small business listings; the highly-acclaimed and widely-referenced SustainLane U.S. City Rankings; an award-winning best practices knowledge management system for local governments; and the hit children's website GreenGorilla.com, home to the animated cartoon, Gorilla in the Greenhouse.