SustainLane Media's Green Ad Network Doubles Audience in 2008

-Toyota, P&G, Visa Among New Advertisers Across 125+ Sites-

SAN FRANCISCO (December 2, 2008) - Proving that green business is good business, SustainLane Media (SLM) more than doubled its audience reach in 2008. SLM's Green Ad Network (www.sustainlanegreenadnetwork.com) now encompasses 21 million users, up from 10 million in January, as measured by IAB ad server Adify. This parallels a rapid expansion of content and increased demand from advertisers targeting the growing mainstream, green-minded demographic.

The list of Green Ad Network partners comprises well-known blue chip corporations and progressive, forward-thinking companies across all sectors. Volkswagen, National Grid, Tom's of Maine (Colgate-Palmolive), FIJI Water, Procter and Gamble, Toyota, Esurance and Visa, are among those who chose SLM's Green Ad Network in 2008. All ad campaigns are now carbon neutral, as the Green Ad Network began offsetting carbon produced by campaigns this year-the only ad network in the industry to do so.

"SustainLane Media's Green Ad Network has been an excellent media partner for DMNA and our newest client, Save the Planet and Win," said Darin Albers, Partner/Media Director, DMNA. "We need to penetrate the green community, and the Green Ad Network enables reach into many, smaller, niche, content-appropriate Web sites-and all with one point of contact, one buy. Once up and running, SLM's Green Ad Network also gave us the flexibility needed to optimize the campaign."

Home to the greatest number of green Web sites, the Green Ad Network has increased to 125 premium content properties across 10 channels: Green Autos, Green Portals, Outdoor and Environment, Socially Responsible Investing, Green Business to Business, Home and Garden, Cause and Awareness, Organic Food and Beverage, Natural Health and Beauty and Green Hollywood. Member sites include Ecostocks.com, ScientificAmerican.com, Wisebread.com, Edible Communities Publications (EdibleManhattan, EdibleBoston, etc.), PlanetPals.com, EatDrinkBetter.com and Ecopreneurist.com.

"As SustainLane Media moves into its fifth year, our green brand is rapidly attracting the leading advertisers and publishers in the industry," said James Elsen, President and CEO of SLM. "It's our goal to bring together the best green content on the Web with top-tier advertisers interested in reaching the socially-conscious consumer."

Based on current growth trends, the Green Ad Network is expected to reach 50 to 60 million unique monthly users across 500 publishers by the end of 2009.