Go Green!: SustainLane Launches "GreenSaver" E-Circular

Saving Green-Minded Consumers Money in Time for the Holidays

SAN FRANCISCO (November 10, 2008) - SustainLane Media, the Web's largest independent green media company, is making it even easier to be green with the soon-to-be-launched SustainLane GreenSaver. Based on traditional circulars-but eliminating the vast amounts of paper waste, the GreenSaver will deliver exclusive retailer discounts to consumers' inboxes each week beginning November 10. The launch is timed to coincide with the holiday buying season, making the most of shoppers' dollars.

"In today's marketplace, Americans are looking to stretch each and every dollar," said James Elsen, SustainLane Media CEO. "At SustainLane, we're dedicated to making green living approachable and affordable, helping Americans live green while saving green. Providing discounts to top retailers offers incentive to buy green products and makes it an attractive option budget-wise; likewise, advertisers benefit from unique exposure in an actionable environment."

SustainLane Media is utilizing its Green Ad Network to cross promote the SustainLane GreenSaver and maximize advertisers' investments. The Green Ad Network reaches over 19 million monthly unique users across 100 Web sites in the green marketplace and comprises ten channels-from health, diet and exercise to gardening and green cars. GreenSaver discounts are expected to span that same spectrum, encompassing virtually all areas of green living.

The number of GreenSaver subscribers is expected to grow rapidly, thanks to Green Ad Network advertising efforts. Consumers interested in receiving the Green Saver can sign up at www.sustainlane.com. Each weekly e-circular, as well as an archive of past coupons, will also be accessible at www.sustainlane.com/green-saver-discount-coupons.

Coupon sponsors are drawn exclusively from the SustainLane Green Business Directory, the nation's largest directory of green-friendly businesses, with 20,000 companies. Each will be charged an introductory flat rate for participation; coupon space is limited.