SustainLane Media Raises the Stakes for Green Business with More Sustainable Green Ad Network

SAN FRANCISCO (September 17, 2008) - SustainLane Media, the largest and fastest growing Internet Media company in the healthy living sector, is pioneering a greener media frontier with its Green Ad Network. The company has forged a unique partnership with renewable energy pioneer NativeEnergy to offset the estimated carbon footprint of all of the Network's campaigns.

Currently, each time the network serves an ad to a participating site, a small amount of carbon is generated by the required computer energy. Garnering over 150 million page views each month across more than 100 green Web sites and blogs, SustainLane Media's Ad Network makes a significant ecological impact through the energy it uses.

By teaming with NativeEnergy, SustainLane Media is supporting high quality, third-party verified renewable energy and emissions reductions projects that will help prevent carbon from being released in the atmosphere and offset the carbon released through the Green Ad Network.

"SustainLane Media was founded on the principle that every single action, big or small, combines to make a significant global impact. This extends to actions we cannot see and often take for granted, such as how we deliver our media," said James Elsen, SustainLane Media CEO. "We're committed to minimizing the environmental cost of doing business."

"As a socially responsible diamond jewelry company, Brilliant Earth is excited to partner with SustainLane Media," said Eric Grossberg, Brilliant Earth Co-founder. "Like Brilliant Earth, SustainLane Media has demonstrated a commitment to reducing the environmental impact of its activities and is continually looking for opportunities to create more sustainable business processes. It was great to learn that they offset carbon pollution associated with our campaign. This added attention to environmental responsibility will definitely be a factor in our future partnership considerations."

"NativeEnergy is excited about this unique partnership with SustainLane Media, which will further engage our community in real, effective solutions to the climate crisis and have significant social value," says Tom Boucher, NativeEnergy president & CEO. NativeEnergy was founded in 2000 to help companies like SustainLane Media and individuals invest in Native American, farmer-owned and community based renewable energy projects that create social, economic and environmental benefits to counteract pollution and energy use.